● Live · 2026-05-28
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2026-05-28
5 briefs
01
El Niño forecasts are raising disease flags for Florida's next strawberry season
Researchers and extension specialists are warning that an upcoming El Niño pattern could bring wetter conditions to Florida's strawberry growing regions, raising the risk of fungal and bacterial diseases during the 2026-27 season. A spray alert system is being promoted to help growers respond faster when conditions turn dangerous.

Florida is the dominant domestic strawberry supplier during the winter months, and disease pressure from wet El Niño conditions has historically caused significant yield losses and quality problems. This is an early heads-up — the season doesn't start until fall — but it's the kind of forecast that changes input planning and risk management decisions now.

Given that Florida already had a brutal 2025-26 season, another difficult year would have serious ripple effects on winter strawberry availability and pricing. Buyers with heavy strawberry programs should be factoring this into their forward sourcing conversations.
02
Northwest cherry season is officially open — quality looks strong, volume is building
The 2026 Northwest cherry season has kicked off, with harvest beginning across early districts this week. Growers are reporting strong fruit quality and excellent sizing, with promotable volumes expected to build steadily over the coming weeks under favorable weather conditions.

This is a big deal for the summer produce floor. Northwest cherries are a high-visibility, high-margin category, and an on-time, quality-forward start sets up a strong promotional window heading into June. This comes after the crop estimate was trimmed by 12% earlier in the season, so buyers already know supply will be tighter than last year — but what's coming in is looking good.

Expect promotional volumes to be available in the first week of June. With the reduced crop size, allocations may move fast — buyers who haven't locked in programs should be in contact with their shippers now.
03
A new ag spending bill could strip produce access from 5.4 million WIC participants
A Republican-backed agricultural appropriations bill for 2027 proposes cutting $141 million in WIC benefits, which would eliminate fresh fruit and vegetable access for nearly 5.4 million toddlers, preschoolers, and pregnant or postpartum women. WIC's produce benefit was one of the few federal nutrition programs that had been consistently expanded in recent years.

For the produce industry, WIC is a direct demand driver — it funnels real purchasing power into the fresh fruit and vegetable category at retail. Cutting it doesn't just affect public health; it removes a significant volume of predictable consumer demand, particularly in lower-income markets where WIC shoppers represent a meaningful share of category sales.

This is moving through the appropriations process now, so the timeline is real. Industry groups and retailers with heavy WIC traffic should be watching this closely — and some are already pushing back.
04
Sweet corn season got off to a messy start — Florida and Western heat both took a bite
Sweet corn had a rough early spring, with extreme weather in Florida causing short supplies during the traditional kickoff window. Heat stress in Western growing regions compounded the problem, creating disruptions across two of the category's most important early-season production areas.

Sweet corn is a Memorial Day and summer staple — short early-season supply puts pressure on retail promotions right when demand is peaking. Florida has already been dealing with one of its worst agricultural seasons in recent memory, so this fits a broader pattern of disruption hitting the state's vegetable output.

The good news is that supply typically broadens as the season moves north through the summer. But buyers should expect tighter availability and potentially higher costs on early corn programs while regional growing catches up.
05
Maine wild blueberry growers lost $28M last year — and 2026 isn't looking much better
Maine's wild blueberry industry suffered $28 million in crop losses in 2025, according to newly published data. Wild blueberries — smaller, more intensely flavored than cultivated varieties — are a distinct market segment with a loyal consumer base and strong demand in processed food applications like yogurt, baked goods, and frozen fruit.

Wild blueberries can't simply be replanted or shifted to new acreage like cultivated crops — they grow from naturally occurring fields that take years to recover from damage. That makes these losses structurally significant, not just a one-season blip. Maine's wild blueberry industry has been under pressure from a combination of weather events, disease, and competition from cultivated blueberries.

For buyers sourcing wild blueberries for processed or fresh applications, this is a signal to review supply continuity. Domestic wild supply tightening could push more demand toward Canadian wild blueberry sources in New Brunswick and Nova Scotia.
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