Ripe delivers the produce industry's most important stories, terminal market prices, and growing region weather — every morning, before you start your day.
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7:55 AM◣ RIPE
MON, MAY 6◣ DAILY PRODUCE BRIEF
◣ THE MORNING BRIEF
Ripe.
> DESK NOTE
Salinas tightening fast. Prices are moving — here's what you need to know before the first call.
[ 01 ] FIVE · ROWS
01
Salinas Lettuce Supply Tightens as Heat Pressure Mounts
THE PACKER
02
Strawberry Volumes Up 12% Week-Over-Week, FOB Flat
ANDNOWUKNOW
03
Mexican Import Window Narrows on Border Delays
PRODUCE BUSINESS
04
California Avocado Commission Forecasts Record Crop This Season
THE PACKER
05
Retailers Push Back on FOB Increases Amid Soft Retail Demand
ANDNOWUKNOW
[ 02 ] SKY · REPORT
SALINAS VALLEY, CA82° / 54°F• Clear
YUMA, AZ104° / 72°F• Monitor
OXNARD/VENTURA, CA71° / 56°F• Clear
IMMOKALEE, FL88° / 68°F• Sunny
SAN JOAQUIN, CA96° / 62°F• Monitor
SONORA/SINALOA, MX91° / 74°F• Partly Cloudy
[ 03 ] THE · BOARD
COMMODITYPRICEMARKET
ROMAINE$18.50▲ HIGHER
ICEBERG$14.00STEADY
STRAWBERRIES$22–28▼ LOWER
TOMATOES$11.00▲ HIGHER
GREEN LEAF$16.75STEADY
Stay ripe.
> END · OF · HARVEST
What's in every issue
01
5–7 Stories, Curated
The most important moves in produce each morning — sourced, ranked, and rewritten for clarity.
02
Live Market Prices
USDA AMS terminal prices across key North American markets. Updated every morning.
03
Sky Report
Current conditions and 4-day outlook for 8 major growing regions — know what's coming before it hits.
04
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◣ The Morning Brief for Produce
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Top industry news — named sources, cited data
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