Honeybear Brands is projecting a strong organic apple season, citing a six percent uptick in global sales and plans to deliver consistent supply across its five core organic apple varieties. The company is framing the season as one built on reliable volume rather than promotional spikes.
Organic apples have been a bright spot in the broader apple category, with consumer interest in organic fruit holding even as shoppers face general price pressure elsewhere in the store. A confident supply outlook from a major grower-shipper like Honeybear gives category managers cleaner planning visibility heading into fall programs.
With the Pacific Northwest new crop transition approaching, this is worth bookmarking — a well-supplied organic program from an established player could offer promotional opportunities for retailers looking to drive organic apple velocity this fall.