The USMCA review officially kicks off July 1, when officials from Canada, the U.S., and Mexico begin formal meetings to assess the trade agreement. The produce industry has significant stakes in the outcome — USMCA governs the flow of billions of dollars in fresh fruits and vegetables across North American borders every year.
The review comes at a tense moment. Tariff threats, supply chain volatility, and ongoing political pressure on trade policy have made growers, shippers, and buyers nervous about whether duty-free access will hold. Industry groups have already been vocal about protecting the agreement's core provisions.
Watch closely for any signals coming out of the opening sessions — even early rhetoric from negotiators could shift buyer confidence and sourcing decisions heading into fall.