Despite heavy freezes during the growing season, Georgia's Vidalia onion crop is coming through with strong quality and a high pack-out percentage. Troy Bland, CEO of Bland Farms, says supply will be strong enough to take care of retail and foodservice partners through most of September.
This is a welcome relief story in an otherwise difficult spring for alliums and many other fresh categories. A high-quality, abundant Vidalia crop means buyers can confidently promote the product through the summer without worrying about supply interruptions or quality fallout from the earlier freeze events.
For category managers, this is an opportunity to plan Vidalia onion features through the summer grilling season while supply and quality are both strong. Worth locking in promotional commitments now while the market is well-supplied.