Berry Fresh is gearing up for what it expects to be a strong Oregon blueberry season, according to VP of Supply Chain & Operations Darren Sinn. As the California blueberry season winds down, Oregon is stepping in as the next key domestic origin, and this transition is a critical moment for buyers maintaining continuity in blueberry programs.
Oregon blueberries are a significant component of domestic summer supply, bridging the gap between California and the late-season Pacific Northwest peak. A strong crop would provide some relief to buyers who have been navigating tight supply and elevated pricing in the berry category.
Watch for volume build timing out of Oregon and how quickly it absorbs demand that California has been carrying. Buyers with active promotional commitments should be aligning supply transitions with their retail partners now.