Amazon is rapidly approaching the No. 2 position in CPG market share, with Costco currently holding that spot and widening its lead over Sam's Club. The data signals how dramatically the grocery competitive landscape has shifted, with Walmart maintaining its dominant lead at the top.
For the produce industry, Amazon's growing CPG footprint matters because it reflects where consumer dollars are moving — and where fresh categories need to compete for attention. As online grocery share grows, fresh produce's position within those baskets becomes an increasingly important question for buyers and suppliers.
Category managers watching channel mix and volume trends should take note: the continued rise of Amazon and Costco at the expense of traditional supermarkets shapes where promotional investment and supply commitments need to follow.