Mission Produce reported revenue of $290.9 million for Q2 2026 (ended April 30), a 24% drop compared to the same period last year. The company attributed the decline to lower avocado sales prices, which were only partially offset by a 15% increase in avocado volumes sold. The company posted a net loss for the quarter.
This is a direct financial signal of just how hard the avocado price environment hit growers and distributors this spring — even with significantly more volume moving, revenue still collapsed. Mission is one of the largest avocado distributors in North America, so its results function as a real-time market gauge for the whole category. The dynamic is notable: lower prices expanded demand and volumes, but at the cost of revenue per unit.
For buyers and category managers, this is a useful data point when thinking about avocado promotional strategy for summer. Watch for whether prices continue to recover as the new Mexican season ramps up and whether Mission signals tighter supply in its forward guidance.