Data presented at the Global Grape Convention 2026 by the Global Grape Group — a trade alliance formed in 2025 by Chile, Peru, and Mexico — shows U.S. table grape supply has surged 41% while consumer demand has grown just 3%. The gap between those two numbers is about as stark as it gets for a fresh category.
The Global Grape Group was specifically formed to address category-level challenges and develop joint initiatives to strengthen demand. The data underscores a structural oversupply problem that is likely pressuring prices across all three origin countries. California is also currently at peak volume, adding domestic supply on top of imports.
For buyers, this is a moment with significant negotiating leverage — but for category managers, the challenge is driving velocity in a category that's swimming in product. Watch for promotional pressure to intensify across all grape origins as shippers compete for shelf and ad space through the fall.