Mexico closed its latest blueberry export season at 72,900 tons of fresh fruit, up roughly 15% from the prior season, according to Aneberries general manager Juan José Flores. The jump was primarily driven by reduced domestic U.S. blueberry availability caused by weather problems in several producing states, which opened a larger window for Mexican supply. The previous two seasons had both come in below 65,000 tons.
Looking ahead, the sector is targeting more modest growth of around 5% for the coming season. With global blueberry supply expanding — Peru arriving early and heavy, Northwest domestic season winding down — Mexico is increasingly competing on quality, consistency, and food safety rather than market timing windows. Varietal renewal and production planning are becoming central to the industry's strategy.
This is worth watching for buyers building blueberry programs that span multiple origins. As overall global supply grows, Mexico's ability to deliver consistent premium fruit will matter more than simply filling timing gaps. Any overlap with Peruvian arrivals in key weeks could compress pricing for both origins.