● Live · Jun 24, 2026
Newsletter for produce professionals
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USMCA is under the microscope — and ag groups on both sides of the border are pushing hard for duty-free trade to survive

With the USMCA review window open, agricultural organizations in the U.S., Mexico, and Canada are making a coordinated push to extend the agreement and preserve duty-free trade for agricultural products. Agronometrics published a data-driven breakdown of what's at stake for North American produce flows, including cross-border volume and pricing dependency.

This is the same trade framework that governs virtually every Mexican tomato, avocado, pepper, and berry that lands on a U.S. shelf. Any disruption — or even prolonged uncertainty — around USMCA renewal has direct cost implications for buyers and category managers across the supply chain. Agricultural groups are specifically calling out the risk of tariffs being reintroduced on fresh produce.

Watch for escalation heading into summer. The July review window is the key milestone, and industry lobbying efforts are intensifying. Buyers sourcing from Mexico in the second half of 2026 should monitor this closely — a negative outcome could reset cost structures fast.

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