Superfresh Growers is forecasting a 26% increase in blueberry volume this summer compared to the prior year, and the company is actively sharing category insights with retail partners to help them build commercial strategies around the surge.
The projection adds to an already bullish domestic blueberry picture heading into summer, with Pacific Northwest volumes building and California transitioning. A 26% volume jump at a single major grower is a meaningful signal for category managers planning ad programs and promotional pricing — more supply typically means more room to feature the category aggressively.
Retail buyers working on summer berry promotions should factor in this expanded supply when planning ad windows and price points. A high-supply environment with proactive grower support could make blueberries one of the stronger promotional plays of the season.