● Live · Jul 28, 2026
Newsletter for produce professionals
← Back to Briefs

Celery just hit a new price record — and it's not the only commodity in uncharted territory right now

The latest ProduceIQ market report shows celery prices climbing to a new record high, joining a small group of commodities pushing into territory not seen before. At the same time, the report notes that other items are becoming increasingly promotion-friendly as supplies improve and pricing softens — painting a split market picture heading into the heart of summer.

Celery's move comes amid a broader inflationary backdrop where fresh vegetable prices are running roughly 9% above year-ago levels. Record pricing on a high-volume commodity like celery has real implications for foodservice operators and retailers who use it as a staple in prepared foods, soup programs, and snack sets.

Buyers and category managers should watch whether celery's record holds or breaks in the coming weeks, and keep an eye on which commodities the report flags as promotion-ready — those represent the best opportunity to drive volume and offset consumer price fatigue.

◣ The Morning Brief for Produce
One read. Everything you need to start the day.
Ripe lands in your inbox before the trading day starts — terminal prices, growing region weather, and the deals and disruptions moving the industry.
  • Top industry news — named sources, cited data
  • Live terminal market prices from USDA AMS across North America
  • Growing region weather and 4-day outlook for your key sourcing areas
  • Every issue covers what changed overnight and what it means for your programs
Free forever · Daily · No spam