● Live · Oct 13, 2026
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Melon pricing is firming up now and buyers should expect the $14–$16 range by October.

California's Central Valley is in the final stretch of the domestic melon season, with local deals winding down across most of the country. Garrett Patricio of Classic Fruit Company says yields have been strong all summer and quality has been particularly good, but the seasonal fall-off in output is starting. Market pricing has risen sharply over the past three weeks, with quoted prices now around $12 to $12.95. Virus pressure is beginning to appear in the Central Valley as temperatures cool, though it's not expected to materially impact the remaining crop.

The next supply transition moves to Arizona in approximately 30 days, but that crossover window is when availability tends to tighten most. Classic Fruit has spread acreage across multiple areas within both California and Arizona specifically to reduce the risk of a localized virus or pest problem wiping out a large share of supply at once — a lesson learned from spring 2026 Arizona virus crop failures.

By October, pricing is expected to strengthen to the $14 to $16 range as domestic supply consolidates into fewer regions and consumer demand picks up with post-summer shopping pattern changes. Buyers with fall melon programs should factor in the supply transition timing and the potential for above-average pricing through the holiday shoulder period.

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