The California Avocado Commission has launched a formal advocacy push for a seasonal tariff rate quota on Mexican avocados, timed directly to the USMCA review process. The proposal would limit Mexican import volumes during California's peak domestic season, aiming to give in-state growers a better shot at the market.
This is a significant policy ask that goes beyond previous calls for import limitations. A seasonal TRQ would fundamentally reshape how Mexican avocados flow into the U.S. market — particularly during summer months when California volume peaks. The advocacy is being launched with explicit coordination around the USMCA non-renewal announcement.
This one is worth watching closely. If the TRQ proposal gains traction in Washington, it could affect pricing, promotional calendars, and sourcing strategies for any buyer currently running Mexican avocados year-round.