Northwest Cherry Growers is urging retailers to keep cherry promotions active as the season begins to slow down. The organization is pushing back on the idea that slowing volume means the season is over, emphasizing that promotional support can help move remaining fruit.
This is a familiar end-of-season dynamic: volume tapers but quality is often at its peak, and growers need promotional pull-through to avoid price erosion on remaining inventory. For retail buyers, this is a window to negotiate strong promotional pricing before the season fully closes.
Category managers running stone fruit sets should watch for promotional deal availability and consider whether any remaining cherry volume fits fall transition programming.