Colombian Hass avocado demand in the U.S. market is picking up, according to Coltropicos' commercial director Daniela Santo. The shift is partly driven by Peruvian fruit redirecting heavily into Europe this season, leaving more room for Colombian supply to establish itself in North America. Availability this season has been lower than in prior years, which has kept pricing under pressure despite the demand uptick.
Colombia has been steadily building its U.S. avocado presence as an alternative origin to Mexico and Peru. With Peru's season potentially cutting short due to coastal heat and its export volume concentrated in Europe, Colombian fruit could play a more meaningful role in filling U.S. shelf space than in recent seasons.
Buyers managing avocado programs this summer should track Colombian volume closely — if Peruvian supply stays concentrated in Europe, Colombian fruit could become a more reliable bridge origin heading into the late summer window.