Disruptions linked to Iran and the Strait of Hormuz are threatening to push fruit and vegetable prices up as much as 30% due to rising fertilizer and energy input costs. The Strait is a critical route for petrochemicals used in fertilizer production, meaning any prolonged conflict ripples directly into farm-level costs. This compounds existing inflationary pressure already hitting buyers and category managers across North America. Watch for price floors to shift on staple commodities over the next planting and harvest cycles if the situation doesn't stabilize.