A new analysis from Blueberries Consulting highlights how overlapping supply windows across multiple growing origins put serious pressure on global blueberry prices during the 2025/26 season. When multiple countries supply the same market simultaneously, increased availability compresses pricing and reduces returns across the board.
This structural dynamic is becoming more common as blueberry acreage has expanded globally across multiple hemispheres. What was once a supply gap is increasingly a supply collision, and the market hasn't fully adjusted to managing it. The challenge is particularly acute for North American buyers navigating transitions between domestic and import origins.
As PNW blueberry volumes ramp up in the coming weeks alongside remaining California supply and ongoing imports, this is a live issue right now. Category managers should be watching promotional timing carefully to avoid being caught with high-cost inventory in a low-price market.