North Carolina sweet potato supply is running critically tight, with pricing tracking closely to elevated levels seen at this time last year. Industry sources say the consensus is that current pricing is strong, driven by low available inventory against steady demand. There's no near-term relief in sight as the next North Carolina crop won't be available until fall.
Sweet potatoes are a year-round staple in retail and foodservice, and North Carolina is by far the dominant U.S. producing state. When supply tightens there, the whole market feels it. Buyers relying on promotional programs or contracted volume should confirm availability with their suppliers now.
Expect pricing strength to persist through summer. If you're building a fall sweet potato program, now is the time to lock in sourcing conversations.