● Live · Jul 13, 2026
Newsletter for produce professionals
← Back to Briefs

The produce industry sent a second letter to Washington — this one goes directly to USTR, USDA, and Treasury

On July 9, a produce industry coalition sent a formal letter to U.S. Trade Representative Jamieson Greer, USDA Secretary Brooke Rollins, and Treasury Secretary Scott Bessent, urging protection of North American duty-free trade. The letter was directed at the highest levels of the administration's trade and agriculture leadership simultaneously.

This is a distinct and concrete new development from previously covered USMCA letters. Earlier coverage focused on a letter to USTR alone; this one adds USDA and Treasury as co-recipients, signaling that the industry is escalating its outreach across multiple cabinet-level offices as USMCA negotiations intensify.

Watch for any response from the administration and whether coordinated outreach across agencies produces a different reaction than earlier USTR-only requests. The industry's strategy here suggests growing urgency as the review timeline moves forward.

◣ The Morning Brief for Produce
One read. Everything you need to start the day.
Ripe lands in your inbox before the trading day starts — terminal prices, growing region weather, and the deals and disruptions moving the industry.
  • Top industry news — named sources, cited data
  • Live terminal market prices from USDA AMS across North America
  • Growing region weather and 4-day outlook for your key sourcing areas
  • Every issue covers what changed overnight and what it means for your programs
Free forever · Daily · No spam