Santa Barbara County's agricultural sector generated $2.2 billion in gross value in 2025, up 11.5% from $2.0 billion the year before, according to the county's annual Crop and Livestock Report. Strawberries were the standout driver behind the increase.
Santa Barbara is one of California's most productive coastal growing regions and a major source of strawberries for North American retail and foodservice. The double-digit value jump reflects both strong demand and the pricing dynamics that have characterized the strawberry market over the past year.
The data reinforces strawberries' position as one of the most commercially significant commodities on the West Coast — and a category worth investing in from a promotional and sourcing standpoint heading into the back half of the year.