With Cinco de Mayo landing on a Tuesday this year — making it a literal Taco Tuesday — retailers leaned into the moment hard. Total U.S. produce ads climbed 4% to 266,651, with heavy features on avocados, limes, cilantro, jalapeños, onions, sweet corn, tomatoes, bell peppers, and mangoes.
This is one of produce's biggest promotional windows of the year, and the volume of ads reflects how seriously retailers treat it. The theme carried across the whole store, with meat, marinades, and beverages all tying into the promotion.
For produce salespeople, this is a useful data point on which items retailers are betting on for seasonal events. Avocados and limes consistently dominate these windows — if you're pitching programs around key holiday moments, this is the template.