CMI Orchards has announced the launch of the 2026 apple season, reporting an ample supply of high-quality fruit with production growth across key varieties. The company says it's entering the season in a strong position, with harvest underway and consumer marketing programs ready to support retailers.
This aligns with but adds color to the broader picture of Washington apple harvest getting underway — though earlier reporting flagged early signs of a tighter overall crop. CMI's grower-level view of production growth across their specific variety lineup offers a more optimistic read for the retailers they supply directly.
For buyers, apple season is now a live category requiring active planning. Variety mix, promotional timing, and early consumer engagement programs will matter as the season ramps toward its fall peak.