California's table grape harvest is fully underway with promotable volumes available ahead of the Fourth of July holiday. Growers are positioned to supply retail and foodservice accounts throughout the summer and into fall as the season builds.
This continues a story that started earlier than expected this year — California grapes came in ahead of schedule and with strong early quality. With Mexico's crop already lighter than normal this season and the Coachella district wrapped, California is now the primary domestic grape source. The holiday weekend is one of the biggest promotional windows of the summer for the category.