California's blueberry season is moving toward peak supply, with Mexico having provided a solid bridge earlier in the spring. Consistent fruit quality out of Mexico helped maintain continuity for buyers while U.S. domestic production ramped up. Some southeastern U.S. regions saw weather-related volume reductions, which tightened supply briefly but is resolving as California volume builds.
Blueberries are one of the hottest categories in produce, with demand continuing to grow year over year. The transition from Mexico to California is a critical window for buyers — any quality or volume hiccups during the handoff can create gaps on shelf and pricing spikes.
With California approaching peak, expect promotional opportunities to open up. Buyers should be positioning now for summer blueberry features while supply is strong and pricing is competitive.