North American produce markets are shifting as seasonal production transitions play out. Limited availability is supporting prices for avocados, cucumbers, peppers, and strawberries, while tomato prices are easing as supply normalizes.
This kind of mid-season crossover is typical for early July, but the breadth of simultaneous transitions — multiple regions winding down while others ramp up — is creating patchwork supply conditions that are harder to navigate than a clean changeover. Buyers managing multiple categories are feeling the tension across the board.
Watch for further price movement on avocados and strawberries in the near term if the supply constraints hold. Tomato buyers may find some relief at the desk, but that window could be short depending on how quickly the next production region reaches volume.