The Northwest cherry industry has revised its 2026 season forecast downward by 12 percent in its second estimate of the year. Harvest is expected to kick off in the last week of May — slightly earlier than normal — but the ramp-up through mid-June is projected to be slower than usual. This is a notable correction heading into one of the most important summer fruit windows.
Northwest cherries, primarily from Washington state, are a major driver of summer produce revenue for retailers and a key promotional item for the category. A 12% volume reduction means tighter supply during peak demand season, which typically translates to higher prices and more competition for available fruit.
Buyers should be locking in volume commitments now and managing expectations with retail partners on pricing and promotional timing. The slower mid-June ramp-up could create gaps in display programs if not planned for carefully.