Meijer has become the first retailer in Michigan to allow WIC participants to use their federal nutrition benefits for grocery delivery and pickup orders. The move expands access to fresh produce and other staples for lower-income households who previously had to shop in-store to use WIC.
WIC benefits cover a range of fresh produce items, so expanding their use to online channels has direct implications for produce volume moving through Meijer's e-commerce platform. It also positions Meijer as a leader in food access at a moment when grocery retailers are competing hard on value and accessibility.
This is worth watching as a potential model for other regional grocers — if WIC online acceptance spreads, it could meaningfully shift where and how fresh produce is purchased by a significant shopper segment.