Mexico's avocado program had a record-breaking year in 2026, with APEAM reporting 127,000 tons shipped during Super Bowl week alone — an all-time high. Strong weekly volumes are continuing, and with that supply surge comes downward pressure on pricing across the U.S. market.
For retailers, this is a good environment to run avocado promotions and drive category volume. For salespeople, the lower price environment means margin conversations with buyers may get trickier. This level of supply is a double-edged sword depending on which side of the deal you're on.
Watch for how long the elevated volume holds. APEAM's projections suggest strong shipments continue near-term, but any weather or logistical disruption in Michoacán — the dominant growing region — can shift the picture quickly.