The traditional marketing windows for Latin American blueberries are becoming harder to define as Peru extends its season further into periods previously dominated by other origins. Argentina, Chile, and Mexico are all seeing their campaigns increasingly overlap with active Peruvian supply, creating a more competitive and less predictable supply calendar for North American buyers.
Peru has been expanding its blueberry footprint rapidly — the 35% jump in U.S. strawberry exports this year shows the broader pattern of Peruvian berry supply scaling aggressively across categories. In blueberries specifically, Peru's extended season is intensifying competition during windows that Chilean and Argentine shippers have historically owned.
For category managers, the blurring of origin windows means the old seasonal forecasting playbook needs updating. Watch for pricing pressure to persist longer into what used to be a cleaner Chilean-season window, as Peruvian volume increasingly bridges the gap.