California's table grape program is at its seasonal peak, with strong volumes flowing through the market. According to Justin Bedwell of Bari Produce, the early-season fruit has largely been harvested and shipped, and the industry is now in mid-season mode. Late-season programs are expected to begin around mid-to-late September.
This domestic peak lands on top of the 41% year-over-year supply increase flagged by the Global Grape Group, compounding the oversupply picture in the U.S. market. California's mid-season push means there is no near-term volume relief on the domestic side while imports from South America continue to flow.
For buyers and category managers, this is peak promotional window for California grapes. With supply running heavy across all origins, retail ad support and competitive pricing are worth prioritizing now before the category transitions to late-season and South American import programs take center stage.